The Golden Years – Aging Beautifully

I recently was commissioned to create a series of images that illustrated what it’s like to age beautifully. The client was Viamonte, a new concept in a retirement community that is being developed in Walnut Creek. The creative objective was to tell the story of what it is like to live and play in Walnut Creek within the context of aging vibrantly well.

20150901RS498061320150901RS4981810

It was a pleasure to collaborate with Philadelphia based advertising agency LevLane to achieve this project. Lori Miller, the creative director on set, was a complete joy to work with. Our models and casting were supplied by the Blackwell Files and each one did an amazing job. I couldn’t be happier with the end results.

20150901RS4983894a20150902RS498464220150901RS4980117

One of the things I like most of about these types of projects is getting to work with my trusted crew. John Fraser in particular is full of energy and keeps everybody on their toes. Pictured below is Lori standing in on one of our shots while John keeps the isle from flying away in the wind.

20150902RS4986789             _4986003-220150902RS49837640-R1

I also got my son Aidan involved playing the role of a grandson. I couldn’t help but laugh seeing my little surfer boy dressed to play golf.

20150902RS498655620150901RS4982705

Working with six models over two days we covered numerous locations, with one of my favorites being the UC Berkeley arboretum.

20150902RS498458320150902RS498422920150902RS4984907

Like any good photographer, it’s not uncommon for me to chase the last of the sunlight as the evening sets. This made for beautiful golden hour portraits.

20150902RS498716120150902RS4980089

I extend a deep bow of appreciation to everyone involved in in this hugely successful project!

To see the complete portfolio please visit:

http://www.rseagraves.com/portfolio/golden-years/001_GoldenYears_4980117/

1 Comment

Leave a Reply

Your email address will not be published. Required fields are marked *